Highlights of Thinking Digital Conference 2011
Pinevio team has attended the Thinking Digital Conference in Gateshead, UK. It was the first time for us both and to be honest, the conference blew our minds away even more then expected. It was professionally organised, the speakers were inspiring and the atmosphere was remarkable. I think it’s our duty to help spread the most remarkable ideas of the conference for the benefit of those who...
Thinking Digital Conference - day 3
Today Pinevio team is attending the Thinking Digital conference in Gateshead! Please follow our Tumblr updates on all the interesting action happening at the conference. Also we’ll be capturing our perspective of the conference via the Color photo sharing app to Pinevio’s Twitter! We wish a great day to all of the attendees! See you soon! Co-founder - Daumantas
Problems faced by social web surfers
Dear social web surfers, I’m Mindaugas, one of the co-founders of Pinevio. I will be writing one more section on our blog starting with several problems that socially active web surfers face these days. Because of the huge number of social networks, blogs, forums, RSS feeds and socially interactive websites in our lives it has become incredibly difficult to select only the most relevant...
99.5% Social Media experts are Clowns?
Important Disclaimer! I’m NOT a Social Media marketing expert. I just operate in the space and have an opinion. Recently there has been a lot of debate on the web around a somewhat controversial statement by an immigrant entrepreneur (this I can relate to), wine expert, best-selling author and the social enthusiast, Gary Vaynerchuk in a TechCrunch interview. On the big stage Gary called 99.5%...
The Social Consumer
In this post I will define The Social Consumer, describe its behavior and explain why it’s crucial to engage this segment via the Interest graph. The Social Consumer has been evangelized by Brian Solis and other thought leaders for a few years now as the most important consumer segment in contemporary social marketing. This is why. The Social Consumer is a person who makes purchase decisions...
The Interest Graph - Part II
In my last post I’ve tried to explain the Interest graph. Now I will add more relevance to the discourse and talk about why the Interest graph is at the core of contemporary marketing and advertising. The consumer/user is the most important thing to any good business. People is the reason why the business does what it does, operates they way it operates. Understanding your customer’s needs,...