Modern Bookmarking
Hi to all who read this blog! Finally found a minute between writing business plans and creating our awesome web app to sit down and pour some of my thoughts about social content discovery. Writing a blog post for me is still a bit of a challenge. It seems that there are so many thoughts in my head, but expressing them in writing or even in saying out loud is not that easy, so from now on I will use this blog as an exercise to learn articulate my ideas and thoughts.
In my last post I started talking about problems, or issues, I should say, socially active users face on the social web these days. I briefly touched the topic of how to manage and organize our private social streams with all that content from the historic perspective.
We are all aware of the fact that the number of locations on the social web, where we interact with information, expressing our interests directly or indirectly is ever increasing. Once again, there is a problem, there is no single location that would securely “pull” all your interactions and organize them according to your own preferences. Something like your personal “interest buckets” or “interest drawers” is necessary to store our most interesting, most relevant and most socially recognized social content.
In my opinion, most of us have multi-dimensional interest profiles. Our social graphs are very different from one social network to another. We use Facebook for one purpose, that is not necessarily the same as in LinkedIn, or Twitter, or Flickr, or Tumblr, or whatever. Let me illustrate this with an example from a popular social media addicts or I should say social media geeks game “EmpireAvenue” (EA). For those, who don’t know is a social media exchange game, like a Wall Street for your social activity on the web – the more you interact the higher your shares go up. Before I joined this game, I considered myself to be a socially active web surfer and found it difficult to keep track of my favorite, most popular content, that I interacted with on various social media channels. But…. Here are my stats: 40 actions on EA this week, 2 today; 31 Facebook posts, 33 comments and 19 likes this week, 3 posts today; 30 tweets this week, 2 today; 2 upload sets to Flickr; 15 actions on YouTube this week, 2 today and 3 blog posts. However, here are the stats of my recent “purchase” on EA: 424 EA this week, 44 today; now here it get’s really important! 285 Facebook posts, 92 comments, 248 likes this week and already 38 posts today; 642 tweets this week, 102 today and 201 actions on YouTube this week. And there are thousands of people like that, not all of them are on EA and maybe not all of us are so active on the social web. It doesn’t matter, my point is that we interact with a huge number of social content on various social media channels on the daily basis, I don’t know how about you, but let me guess, you can’t really find what you liked, or commented on or tweeted after a couple of days, especially if that actions was not on your profile, but on your friends profile. So what then? How can you find that song you listened to with your friends last summer by the sea? How can you find that video clip you watched with your date on the firs date? How can you find that link to a blog post about great discovery in genetics about human DNA, when your friend doesn’t believe you? How can you bet with your mates who was the first to post that awesome video about wingsuit jumping in Norway? How…? How…? There are millions of “hows”
To conclude I just want to say, that nowadays any interaction on the social web is modern bookmarking. And as far as I know there is no single tool that would allow us to “store” our own best stuff in one place. Trust me, I do know all the best social news channels, bookmarking tools, content curation tools, etc. I’m not writing this post to criticize what they do well or bad. I’m just saying there isn’t a tool that would gives us complete control over our social web lives. The social web vault, that’s how I would call it.
That’s it for today. Feel free to share your thoughts on our blog and our posts.
Post by Mindaugas @kurHOUSEaz, co-founder @Pinevio
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