Today I’ve started developing a next-gen of Pinevio product pitch, which seamlessly led to writing a new blog post. In this post I’m taking a fresh and more optimistic look at a very old, Omni-existing and maybe slightly mundane problem of information overload. Looking from a macro perspective, it’s this problem and various smaller issues associated with it that require a product like Pinevio to exist. It’s why we work on it.
Information overload is a one of the oldest problems ever, which dates back to Gutenberg’s first written book in the 15th century. At that time it was the greatest liberator of knowledge, because it made the knowledge easy to store and share than ever before. The incubation period took some time but eventually the book had become the symbol of knowledge.
At precisely the same time when the book has become a mainstream commodity easily accessible for pretty much everyone the problem of information overload had risen to surface. So people tried to solve it by inventing (or re-discovering to be more precise) book making, curation by building libraries, archives, etc.
After 600 years the Web came along.
It took the web approximately 15 years to mature enough and as a result only 4 years ago we all have witnessed the birth of second greatest liberator of people – the Social Media. In a very short period of time Social Media has transformed the online world from a fragmented, poorly connected dessert of data into a vibrant, dynamic and pseudo living (social) space for knowledge creation, curation and distribution.
In 4 years Social Media revolution had impacted as many people as the book has managed to in 6 hundred years. That’s the power of contemporary technology.
The Social Media revolution’s impact on content creation, curation and distribution is vast.
· 3.8B pieces of content shared on the Facebook alone per week;
· 1B Tweets per week globally
· 30% of aggregate content sharing online happens on Facebook and Twitter
· Average Facebook user likes 9 things, makes 25 comments and become a fan of 2 FB pages per month, and that’s a very conservative stats
· It’s all global: Brazil, Spain and Italy are leading in Social Media adoption with over 70% of populations actively on social networks
For more incredible info-graphics please click here.
Inevitably, the by-product of the content distribution revolution power by Social Media is an unprecedented information overload.
The origin of the problem now is similar to the one 600 years ago. A disruptive new technology has enabled people to spread information cheaper and easier than ever before. Only now the scale of the problem is even more enormous.
Interestingly enough, the approaches used to solve the problem now are similar to the ones used in the olden days. Online book marking (delicious) and content curation (Pearltrees) platforms are built to solve the online information overload problem, because it sort of worked a couple of hundreds of years ago, right?
I think they will struggle in the long run.
The problem with contemporary book marking (delicious) and content curation (Pearltrees) platforms is that they require too much user involvement. People have to remember to bookmark, spend time curating, bundling, sorting, etc.
In this time-deprived world, this approach enables only a limited number of early adopters, innovators and enthusiasts to engage in these time-costly activities online, which makes it very difficult to breach the product innovation adoption gap. Therefore, contemporary book marking and content curation platforms struggle to reach the mass user.
And without the masses involved in tackling the problem, it’s very difficult to achieve tangible results.
Considering the unprecedented scale of the problem we need a more holistic, integrated and automated approach to dealing with the information overload on the Social Web.
Luckily enough, Social media provides not only questions but answers as well.
Due to the nature of Social media everyone now leaves a behavioral trail on various social networks on a daily basis. This behavior history is recorded to the tinniest details, every single day, 365 days per year. It’s exactly this metadata around your Social Media behavior, which has potential to make the book marking a more automated process and fundamentally help tackle the major problem of information overload.
It works like this.
By sharing, liking, tweeting, posting, etc. you express personal relevance of the content to you and book mark it without actually doing anything else than living your normal social lives online.
So all we need to do is take your daily social behavior history on the web, analyze it to find out if you expressed positive or negative attitude to a piece of content and then find what the content is about.
Once we have this info we can then automate the curation of content based on interest and deliver it back the user in a clear and user-friendly format, with an option to add more personal contextual meaning. It’s effortless, cost-effective and build from ground up to utilize the potential of Social Media.
And that’s Pinevio.
Ups! I think I gave away a bit too much. I should stop talking now, in order not to spoil it for all registered beta testers who can’t wait to start testing Pinevio at the beginning of July. For all the people who haven’t registered yet, please leave your email here and share it to the Social Web.
P.S. Pinevio would really appreciate any comments, remarks or general thoughts on our posts!
Post by @daumis2475
Co-founder @ Pinevio